
Monday March 27, 2017 we won an important challenge: making it in the Great Cinema industry. The film “Like Crazy” (original title: “La pazza Gioia”) was “an ace wins everything” at the 2017 David di Donatello Awards, winning in 5 categories: best film, best film director, which went to Paolo Virzì, best main actress to Valeria Bruni Tedeschi, best scenography to Tonino Zera, and best styling to Daniela Tartari.
There are times when strategical choices reward the hard work, the passion, and a great intuition: the David for “Like Crazy” was one of these times. We like sharing our pride with those who appreciate our wines, in Italy and in the rest of the world, and follow us ideally supporting our appearance in Italian and international films. Jermann is “wine at its best interpretation” sharing the scene with us, and like us expresses creativity, culture and great passion.
Our congratulations still go to all the wonderful cast and production of the film which included a little special protagonist: Vintage Tunina, the Jermann signature white blend.
At the center of the set, in a masterly filmed sequence, Vintage Tunina added extra prestige and visibility to our Brand, portraying the value of such internationally appreciated wine, earning even the recognition of millions of film viewers.