Grande cinema.
Jermann, che spettacolo!

Pinot Grigio Jermann makes its debut in Italian cinemas, with Marco Giallini, in the film "Io sono Tempesta" by Daniele Lucchetti: a comedy about the salvific meaning of failure as a parable of change. It is the one that makes possible the human rebirth of the finance magnate Numa Tempesta, alias Marco Giallini, who from his "fall" comes out transformed and with a new vision. Can you organize a luxury dinner with Kobe meat, shrimps and oysters washed down with a magnificent white wine in a soup kitchen?

With this funny and provocative trick, the authors of the film and the Cattleya production, have decided to integrate Pinot Grigio Jermann into the narrative structure of the film.

The success of the film is accompanied by the "Best Product Placement" award obtained by the company at the 50th Key Award 2018. To receive this prize during the Gala held at the Teatro Elfo Puccini in Corso Buenos Aires in Milan the young AlojzFelix Jermann and the managing director Andrea Parenzan: "This is  another demonstration that making great wines and staging them with the best Italian actors and directors rewards our efforts and increases our brand awareness, confirming that Jermann really is the wine in its highest interpretation".